
The British Fashion Council (BFC) has announced the winners of The Fashion Awards 2024, presented by Pandora. The event, a key fundraiser for the BFC Foundation, celebrated the intersection of fashion, culture, and entertainment, honoring creative talent and the year’s most notable fashion stories. Held in London on December 2, 2024, the ceremony showed the BFC’s commitment to supporting innovation and supporting emerging talent while amplifying the global influence of fashion.
A Star-Studded Evening
Co-hosted by Maya Jama and Kojey Radical, the ceremony awarded 16 prizes, decided by an international panel of industry experts. The event was accessible to a global audience through virtual participation, with exclusive content shared on Instagram and TikTok, and a live experience via the DREST fashion styling app. This digital integration allowed fans worldwide to engage with the event in real-time, breaking traditional barriers and setting a new standard for inclusivity in fashion celebrations.
The night began with a performance by Chloe and Halle Bailey, who sang the Bee Gees‘ classic “To Love Somebody” in custom Dilara Fındıkoğlu designs. Their bespoke outfits, crafted exclusively for the event, showcased Fındıkoğlu’s signature avant-garde style, blending elegance with bold innovation. Following their performance, Law Roach, a renowned fashion icon, reflected on the year’s most significant fashion moments, highlighting trends, cultural shifts, and the industry’s evolving relationship with sustainability and diversity.
Surprise Performances and Awards
Debbie Harry took the stage with a surprise performance of “Heart of Glass” and “I Feel Love” to honor Gucci and Nan Goldin‘s Special Recognition Award for their “We Will Always Have London” campaign. Harry’s performance, a nod to her iconic status in both music and fashion, was met with standing ovations, while Goldin’s award celebrated her activism and Gucci’s commitment to supporting her cause. The ceremony concluded with Wizkid performing “Troubled Mind” in Moncler, celebrating Remo Ruffini‘s Trailblazer Award. Wizkid’s performance, paired with Moncler’s cutting-edge design, symbolized the fusion of music and fashion that defined the evening.
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The afterparty featured a DJ set by Rachel Anson, continuing the celebrations into the night. Anson’s set, a mix of contemporary and classic tracks, kept the energy high, ensuring the event’s momentum carried well beyond the ceremony’s conclusion.
Red Carpet and Virtual Engagement
As guests arrived, Emmanuel Lawal and Ashton Gohil of AUDIOCOMINGSOON set the mood with their DJ set, blending genres to create an electric atmosphere. The red carpet looks were showcased live on social media, with Lea Ogunlami and @thepeoplegallery_ providing exclusive content on Instagram, and @TheFashionAwards and @ly.as offering real-time updates on TikTok. This multi-platform approach ensured that every angle of the red carpet was captured, from celebrity arrivals to behind-the-scenes moments, amplifying the event’s reach and engagement.
This year’s event stood out by inviting everyone to participate virtually, a shift that reflects the evolving nature of fashion events in the digital age. Unlike traditional red carpet affairs, the Fashion Awards 2024 adopted a more inclusive approach, allowing fans worldwide to engage with the event in real-time. The virtual participation not only democratized access but also highlighted the BFC’s forward-thinking strategy in adapting to the digital era.
Award Highlights
Jonathan Anderson was recognized for his work at JW Anderson and Loewe, winning the award for his innovative collections. Anderson’s dual role at both brands has redefined luxury and accessibility, blending high fashion with streetwear influences. Grace Wales Bonner and Simone Rocha took home the British Menswear and Womenswear Designer Awards, respectively, for their global impact on fashion. Wales Bonner’s exploration of cultural identity and Rocha’s romantic, sculptural designs have both left indelible marks on the industry.
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The Pandora Leader of Change Award celebrated an individual who challenges the status quo and drives positive change. This award shows the industry’s growing emphasis on innovation and social responsibility, recognizing leaders who use their platforms to advocate for inclusivity, sustainability, and ethical practices. The recipient’s work exemplifies how fashion can be a force for good, influencing not just style but societal norms.
Other notable winners included Emma Chopova and Laura Lowena for Chopova Lowena, recognized for their impact on global fashion, and Marco Capaldo for 16Arlington, honored for creating a new movement in British womenswear. Chopova Lowena’s unique blend of traditional craftsmanship and contemporary design has resonated globally, while 16Arlington’s sleek, modern aesthetic has redefined eveningwear. Additionally, Priya Ahluwalia for Ahluwalia won the New Establishment Menswear Award, celebrated for her sustainable approach and cultural storytelling through fashion.
The Fashion Awards 2024 not only celebrated the achievements of the past year but also highlighted the industry’s ongoing evolution, blending tradition with modern engagement strategies. By honoring both established icons and emerging talents, the event showed fashion’s ability to adapt, inspire, and lead cultural conversations on a global scale.
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